Just Chopped

JustChopped is a product for all who love to spend their time in the kitchen, but not in supermarket queue. Carefully selected recipes from top chefs, packed with all necessary & fresh ingredients, delivered in scheduled time directly to your address. We had opportunity to design branding, packaging and e-commerce platform.

Client: Just Chopped
Year: 2015


This startup concentrates on delivering new cooking possibilities to all, who value their time. Many people who'd like to learn how to cook, doesn't have time to look for interesting recipes and for ingredients in the supermarket – JustChopped solves this problem. Our main goal as a design team, was to create consistent visual communication, which could be easily used in various schemes: from food packaging, through informative function of recipes database, to mobile & desktop e-commerce experience.

Category: Identity, Print, Webdesign


Due to intense deadline, we had to work on branding and e-commerce platform in the same time. Our first step was productive UX workshops with the client and developers team, during which we managed to cover whole platform with wireframes. In the meanwhile refreshed logo and basic principles of identity were created.

Second step was creation of final user interface, and basic animated interactions on the website, to emphasize positive user experience. Currently we're working on JustChopped day-to-day marketing communication.

Photos © Just Chopped

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